MICHELLE SHANG

Product Designer | Design Portfolio

Education

Graduate Diploma of Creative Technologies
Interactive Design
Media Design School, Auckland
2020 – 2021

Bachelor of Design  
Fashion Design & Marketing
Massey University, Wellington
2013 – 2016

Skills

End-to-end product design
Customer-centred (UX) design
User research & audience discovery
Qualitative & quantitative analysis
User journey mapping
Wireframing
Interactive prototyping
Usability testing
Experimentation & A/B testing
Design systems
Agile product development
Stakeholder communication & influence
AI-assisted design-to-code workflows

Tools

Figma & Figma Make
Miro
Figma MCP & Opencode
AI tools (e.g. ChatGPT, Gemini)
Mixpanel
Atlassian Jira
Azure DevOps
Google Workspace
Slack

Work experience

Product Designer
Lightspeed• Auckland
Jun 2024 - Sep 2026

UX/UI Digital Media Designer
Auckland University of Technology • Auckland
Jan 2022 - Aug 2022

Driving the transformation of inventory management into a strategic advantage for high-GTV, multi-location retailers across North America. Using systems thinking, user research, and AI-powered concept exploration, complex retail workflows are shaped into experiences that feel effortless and scalable. Rapid prototyping, usability testing, and iterative design sprints guide cross-functional teams toward solutions that elevate operational clarity and merchant confidence.

Worked closely with the academic and learning technologies team to deliver high-quality finished digital artifacts. Revamped altLAB's website user interface for AUT academic staff, enhancing its aesthetics and streamlining event session functionality and usability based on user feedback and usability testing.

UX/UI Designer
Naked Marketing • Contract • Auckland
Oct 2021 - Dec 2021

Worked closely with the design and sales teams to deliver high-quality finished digital artifacts, prepared for development. This involved design research, moodboarding, wireframing, prototyping website designs, and creating digital assets for content marketing and social media.

Retailer Advocate & Design
Vend • Auckland
Jul 2019 - Aug 2020

Utilised problem-solving skills in a fast-paced setting, handling technical support queries via email, live chat, and calls. Coached customers to optimize cloud-based POS software usage and expanded the help center's resources through knowledge article creation. Collaborated on digital print designs used by the support team in coordination with the project manager.

Customer Success Specialist
Uber • Contract • Auckland
Jun 2018 - May 2019

Conducted outbound calls for onboarding new Uber driver-partners in Australia and New Zealand via Uber's CRM software. Performed telemarketing to promote updates and incentives, provided support for inactive accounts, and conducted fraud analysis on active accounts.

UX/UI Product Designer
Quashed • Auckland
Aug 2022 - Jan 2024

Implemented significant UX/UI enhancements on Quashed, resulting in a 59% increase in new user activations. Additionally, led workshops to brainstorm revenue-generating features. Collaborated on A/B tests, resulting in a 33% increase in click-through rates for Market Scan. Strengthened mobile-responsive design to cater to users' preference for mobile devices, accounting for 50% of user engagement, enhancing user experience and mobile accessibility.

Product Designer | Design Portfolio

MICHELLE SHANG

CONTACT

michelleshang@live.com