Quashed

Web design
Creative Direction
Project Management
UX/UI Design
Email Marketing
Blog Design

Quashed is an online insurance platform based in New Zealand.

The platform allows you to take control of all your insurance in one place and provides the ability to scan the market, enabling you to compare multiple insurance quotes at a glance.

Additionally, consumers can upload all their policies from any insurance provider onto a single-view dashboard that can be shared with a partner or family member.

Result:

• Implemented significant UX/UI enhancements on Quashed.

• Achieved a 59% increase in new user activations.

• Achieved a 33% increase in click-through rates for Market Scan.

• Strengthened mobile-responsive design to cater to users' preference.

• Improved unsubscribe rate from 17.89% to 3.95% in 2023.

• Unified Quashed's brand identity across website, platform, emails, and blogs.

A case study of my creative work for the company can be found here.

Website redesign

Platform improvements
Lift user activation

Dashboard UI update

Market Scan improvements 2022-2024

Login without password

Email marketing

Email UX

UX/UI automated emails

Improved unsubscribe rate from 17.89% to 3.95%

Blog redesign